Asset Management vs Property Management
They are complementary, but different.
Often Asset Management is confused with day to day property operations. In reality, they serve fundamentally different purposes in a real estate investment.
As Property Managers, we focus on execution…..administering leases, managing tenant relationships, risk management, financial reporting, budgeting & expense reconciliation, maintaining building systems and the physical asset.
Asset Management focuses on strategy and value creation…is the Asset performing optimally over its projected hold period?
As Asset Managers, we develop the financial and operational strategy.
We optimize lease structures, recoveries, and renewals; write and execute capital plans. Evaluate refinance, disposition, or reinvestment timing all while aligning operations with long term valuation goals.
The strongest CRE portfolios integrate both critical functions.
At NorthBridge, we view both asset management and property management through the owner’s eyes…disciplined and relentlessly focused on protecting and growing value.
When it’s time to hire a professional, select the ones who go beyond the basics and create value.
